So you’re in B2B sales 👋 — and lately, it’s been tough to say the least.  

Every year the pressures seem to increase.  

The margin for error continues to shrink.  

But we learn what our customers want and how they like to buy.  We say things like: “Buyers are more educated than ever before.  They demand consultative selling based on trust.”

We become experts in pattern recognition and understand their habits.

And finally we take all this data and completely change our selling approach, right?  Nope!  We spray and pray.  Cold call.  And when that doesn’t work we overwhelm their LinkedIn Messages with desperate promises for Amazon gift cards if they take a sales meeting.

Meanwhile, your actual buyers are out there... hidden in your very own network.

It Takes A Village…

…a common saying amongst the best sales reps who know how to leverage their colleagues, execs, and network to land a deal.  Unfortunately, this takes time and creativity — the first things to disappear in the face of pipeline desperation.  Knowing that your CEO’s golfing buddy is affiliated with the top account that allows you to hit quota, is pure gold.  Finding out about this relationship when managing dozens of other prospects, is impossible.  

Yet we still try to search through the mountain of noise called LinkedIn connections.  A single, and insignificant measurement of authentic relationships.

Find More Champions 

Imagine this – an email sent checking in on the status of closing this quarter's deal.  

An automated reply sent back confirming your only champion no longer works there.  

UGH!  The deal is DEAD! 

In a world of layoffs and budget cuts, this situation is too real.  

Relationship selling isn’t about finding a decision-maker.  Having them tell you what they need.  Building a business case.  Closing the deal.  It’s far more complex.

To build the right business case, sales reps need to immerse into the culture of their account.  They need to spend time with non-decision makers — even from other lines of business.  Learn their language, budget concerns, procurement process, org chart, and leadership initiatives, and then build a case that allows them to be remembered by their decision makers.

The Vector Manifesto

At Vector, we understand this.  We’ve lived it.  And now we’ve built it.  

There are incredible amounts of data all around us: data lakes, intent data, buying signals.  But making sense of this disparate information is overwhelming.

Like you, we understand the importance of Shared Experiences as a measurement of relationships.  We analyze trillions of signals to find you meaningful intent and relationships — so you don't have to.  Relationships that can help you bridge that gap with an introduction.  And we can signal when the time is right based on their buying intent.

Join us in solving the pipeline problem through authentic relationships. Welcome to the new path to President's Club.