Support Sales with Ads that Build Stakeholder Awareness

Vector Team

Reps may be working the opportunity—but that doesn’t mean everyone in the buying group is aware of your brand, value prop, or point of view.

This play helps you support in-flight deals by running targeted ads to additional stakeholders at the same account. While the rep builds 1:1 relationships, you run air support—warming up influencers, decision-makers, and blockers with ads that create familiarity and evangelism.

The Vector Way:

Most marketing teams wait to run ads before the opp is created—or don’t touch it once Sales is involved.

Vector flips that.

With contact-level visibility, you can identify known contacts at in-flight opp accounts who haven’t engaged yet—then launch highly targeted ads just to them. It’s a subtle way to expand awareness and keep the deal momentum going without asking Sales to do more.

Think of it as surround sound for your deals.

When to use this play:

Use when:

An opportunity is active in your CRM
You’ve identified other contacts at the account who haven’t engaged
You want to influence the full buying group and support your rep’s motion
You’re running paid programs and want to increase efficiency by focusing on high-value, in-flight accounts

Goal

Use ads to build brand and product awareness among stakeholders who haven’t yet engaged in an active deal.

Objectives

Support Sales by engaging the full buying committee
Influence decision-makers, blockers, or adjacent teams
Improve win rates and deal velocity through better multi-threading
Increase ad ROI by focusing on in-flight pipeline

Use case

Your rep is working an opportunity at Acme Corp with 3 known contacts. Vector identifies 6 additional contacts at the same account who are not engaged but fit your buyer persona. You run LinkedIn and display ads targeting just those 6—so when Sales reaches out, the contact already knows your name and value.

Play type: Deal Acceleration | Paid Media | Buyer Group Awareness Estimated time to execute: 1 hour to set up segment and ad sync; runs continuously with automated refresh

How it works:

Step 1: Match opportunity accounts to unengaged contacts
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Using CRM and Vector data, define your segment:

Account has open opportunity
Contact is part of the account
Contact has not visited the site, opened emails, or been added to the opp

Step 2: Sync segment to ad platform
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Push the unengaged contact segment to LinkedIn Ads (via Vector’s LinkedIn Audience Sync), Meta, or your preferred DSP. Set up a lightweight, evergreen ad set targeting this list.

Step 3: Tailor your ad creative
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Focus on:

Category awareness (“The case for contact-level intent”)
Value proof points (“How Vector helped [Company] win faster”)
Executive POV (“Why CMOs are rethinking their intent data strategy”)

Step 4: Monitor downstream impact
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Track if these contacts engage after ad exposure:

Visit your site
Appear in new activity logs
Get added to the opp by Sales

Loop results into pipeline reviews to show marketing influence on revenue.

Wrap-up: Air cover that actually supports Sales

Multi-threading takes work. This play lets you take on some of that lift—building brand awareness with the contacts your reps haven’t touched yet.

With Vector, you can automatically run ads to every unengaged stakeholder at in-flight accounts and help Sales accelerate deals, win more often, and avoid last-mile surprises.

Marketing example: Demand Gen pushes an always-on ad segment of in-flight account contacts who aren’t yet in the deal. Sales gets more warm intros—and fewer “Who is this?” replies.
Sales example: A new VP joins the buying process and already knows your story—because they’ve been seeing your content for two weeks.

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Example H2