The Challenge

As a motion design studio working with tech companies, MezzoLab faced several challenges in their sales and marketing processes:

• Unclear Lead Intent: Difficulty differentiating between casual website visitors (e.g., students or freelancers) and high-value leads.
• Wasted Ad Spend: Significant budget spent training Google Ads algorithms on their ideal customer profiles (ICPs).
• Broad Messaging: Struggles tailoring outreach to specific customer interests due to the wide range of services they offer.

MezzoLab needed a solution to uncover actionable insights about their website visitors and ad audiences to better align messaging and reduce inefficiencies.

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The Vector Solution

By leveraging Vector’s data and segmentation capabilities, MezzoLab transformed its approach to lead generation and prospect engagement. With Vector, MezzoLab was able to:

1. Identify High-Intent Visitors: Understand who is visiting their site, what content they engage with, and their potential interest in specific services like explainers or product videos.
2. Optimize Ad Campaigns: Use Vector’s data to build better Ads messaging based on identifying UTM-tracked links – significantly reducing spend on irrelevant clicks.
3. Segment Audiences for Precision Outreach: Build detailed customer segments based on intent signals, ensuring that outreach efforts focus on ICPs and decision-makers.

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Results

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Why MezzoLab Chose Vector

• Intent Precision: Unlike competitors, Vector provided the granular data MezzoLab needed to align messaging and outreach with prospect interests.
• Flexible Segmentation: Tools for creating custom workflows and detailed ICP filters made targeting effortless.
• Actionable Data: Access to enriched intent data allowed MezzoLab to act quickly on real-time signals, improving overall efficiency.

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Looking Ahead

MezzoLab plans to further integrate Vector’s capabilities into their workflows, using data-driven insights to refine their marketing strategies and expand into new markets. As João Freitas remarked, “If the data is as accurate as it seems, Vector will fundamentally change how we grow our business.”

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