The contact-based ads platform – built for marketers, by marketers
Our mission is to add precision into the thing you value most – your audience – so your ads reach the right people and every dollar maps to pipeline.
The Vector origin story
Two Air Force vets walk into a LinkedIn DM
Nick (former Air Force Pilot) and Josh (former Air Force intel analyst) connected over three things: Boston, their Air Force backgrounds, and sales engineering. After building Drift's SE team together, they realized they had complementary skills that actually worked.
Nick is process-driven, team-focused, and gets shit done. Josh is a technical builder, can code anything, and sees around corners.
They started chatting every night after their families went to bed, unraveling go-to-market problems that made them want to pound their heads against walls.
The pivot before the pivots
Nick and Josh applied to YC with an idea to crowdsource Salesforce data and give sales teams the upper hand in deals. Then, something unexpected happened: They got in.
Day 2 of YC in San Francisco: Their idea was dead
Contact-level everything, y’all
They'd sold to marketers for years. They knew ABM platforms were expensive, account-focused, and sales refused to use them because they weren't actionable. The breakthrough: What about contact-level de-anonymization?
They gave away their site de-anonymization for free – and it worked!
The swipe right
Vector came to life. The first iteration of the product launched at $750 a month. Four companies signed up on day one without ever talking to Nick or Josh.
Four more signed up on day two. Let’s forget about the eventual churn for a second: for those 48 hours, it felt like they’d cracked the code.
Marketers wanted precision at the contact-level, not bloated account lists that led nowhere.
They gave away their site de-anonymization for free – and it worked!
Oh hi, Ghosty
As the team kept circling the same pain point, it clicked: marketers weren’t chasing leads, they were chasing “someone.” What started as that joke became Ghosty, our reminder that “someone” doesn’t convert – real people do.
Entering our ads era
Now, Vector’s making B2B ads work like they should: target the right people, reveal who engaged, and tie ad spend to pipeline.
Oh hi, Vector: the platform for ad targeting.
P.S. The friendly ghost motif stayed: every marketer’s funnel is filled with ghosts who need to be revealed. Vector, and its friendly ghost, are making that happen.
We're building the single source of truth for how B2B companies run and orchestrate all their ads.
A world where every marketer can target exact ICP contacts with B2C-level precision, where CRM signals automatically trigger the right campaigns, and where you prove impact with named contacts and meetings booked – not mystery accounts and vanity metrics.
What’s important to Vector
Built from “there has to be a better way.”
We’ve done the jobs we’re solving for
We're not consultants who read about marketing problems in case studies. We’ve sold to marketers for years.
We've burned budgets on mystery clicks, watched anonymous visitors disappear into the void, and dealt with tools sales refuses to touch.
Every feature exists because we lived the frustration first – and knew there had to be a better way.
Contact-level, or we don’t ship
Our bias is practical: ads reach people, not accounts. So we design at the contact level and measure what
matters: match rates, named contacts, meetings, pipeline.
If a feature isn’t helping you reach real buyers like Jim at Dunder Mifflin, we pause and fix it – or hey, we retire the thing. Clarity over guesswork, all day.
Mission > ego
The Air Force taught us to rally around the mission and trust the crew. We bring that here. We hire experts, set a clear objective, and let them fly.
We debate hard, decide fast, and back the decision together. No micromanaging, no feature theater – just work that helps our customers and moves the business.
When the mission is clear and the team is trusted, building is a lot more fun (and a whole lot more effective).
Ad targeting
doesn't have to be
a guessing game.
Turn your contact-level insights into ready-to-run ad audiences.