Where marketers go to become superhuman

Nick (former Air Force pilot) and Josh (former Air Force intel analyst) connected over three things: Boston, their Air Force backgrounds, and sales engineering. After building Drift’s SE team together, they realized their skills fit together.

Nick is process-driven, team-focused, and gets things done. Josh is a technical builder who can code anything and sees around corners.

They started chatting every night after their families went to bed, unraveling the go-to-market problems that made them want to bang their heads against walls.

Nick and Josh applied to Y Combinator with an idea to crowdsource Salesforce data and give sales teams the upper hand in deals. Then something unexpected happened: they got in.

Day 2 of YC in San Francisco: the idea was dead.

They’d sold to marketers for years. They knew ABM platforms were expensive, account-focused, and ignored by sales because they weren’t actionable. The breakthrough: what about contact-level de-anonymization?

They gave away site de-anonymization for free, and it worked.

Vector came to life. The first version launched at $750 a month, and four companies signed up on day one without ever talking to Nick or Josh.

Four more signed up on day two. Forget the eventual churn for a second: for those 48 hours, it felt like they’d cracked the code.

Marketers wanted precision at the contact level, not bloated account lists that led nowhere.

As the team kept circling the same pain point, it clicked: marketers weren’t chasing leads, they were chasing “someone.” What started as that joke became Ghosty, our reminder that “someone” doesn’t convert. Real people do.

Vector set out to make B2B ads work like they should: target the right people, reveal who engaged, and tie ad spend to pipeline.

The friendly ghost stayed. Every marketer’s funnel is full of ghosts who need to be revealed, and Vector is making that happen.

By September 2026, Vector had become an ABM platform unlike any other, built on the conviction that started it all: target real people, not mystery accounts, and never hide behind a black-box score.

Every account is staged with a cited reason, every campaign traces back to a real signal, and every dollar maps to pipeline you can see. Where marketers go to become superhuman.