Ad stacking

Imagine you're at a party where everyone insists on shouting over each other to get your attention. That's ad stacking. It's when multiple ads play simultaneously on a webpage, creating an attention-grabbing cacophony. Advertisers think it's a crafty way to amplify their message, but really, it’s just a sneaky tactic that could make their audience feel a bit like they're stuck in the front row of a loud and chaotic concert.

Ad stacking is a deceptive practice in digital advertising where multiple ads are layered on top of one another in a single ad placement. Only the top ad is visible to users, while the hidden ads beneath still register as impressions, allowing publishers to inflate their ad metrics fraudulently. This practice can skew performance metrics, leading advertisers to pay for ad views that never happened. It undermines the trust and efficiency of digital marketing efforts, making it a significant concern in the fight against ad fraud. To counteract ad stacking, advertisers and agencies often employ viewability verification tools and work with trusted partners to ensure transparent and genuine ad placements.