Business to business (B2B)

Business to Business (B2B) is like the adults-only section of the marketing world, where companies woo and charm other companies instead of everyday consumers. It’s basically a corporate dating game where businesses send flowers and chocolates in the form of software solutions or bulk office supplies, hoping the other will finally say, “Yes, I’ll sign that contract.” Instead of heart emojis, they exchange invoices and service agreements... how romantic.

Business to business (B2B) refers to the exchange of products, services, or information between businesses, rather than between businesses and consumers (B2C). This type of transaction typically involves a higher level of complexity due to larger transaction volumes, longer sales cycles, negotiations, and reliance on contract-based relationships. B2B relationships are often characterized by professional interactions that focus on efficiency, productivity, and the creation of mutual value, frequently facilitated by digital platforms that streamline communication and logistics. Common examples include wholesalers selling to retailers, manufacturers supplying components to other manufacturers, and software companies providing enterprise solutions.