Churn

Churn is the marketing world's version of a tragic breakup playlist. It’s when customers decide they’ve had enough of your product and ghost you for something shinier, better, or cheaper. Just like those endless reruns of your ex’s Instagram stories, a high churn rate means you might need to spice things up or rethink your “relationship strategy.”

Churn, in a marketing and business context, refers to the rate at which customers discontinue their subscriptions or stop purchasing a company's products or services within a given time frame. It is a critical metric for businesses, especially in subscription-based models, as it directly impacts revenue and growth potential. Understanding and analyzing churn involves examining customer behavior, identifying patterns that lead to attrition, and implementing retention strategies to mitigate customer loss. High churn rates can indicate underlying issues in customer satisfaction or product-market fit, requiring strategic adjustments to sustain profitability and competitiveness.