Cost per mille (CPM)

Cost per Mille (CPM) is the amount you shell out to have 1,000 pairs of eyeballs casually glance over your ad. You pay for the opportunity to say, "Look at me!" a thousand times, whether anyone actually does or just scrolls past to cat videos. It's like paying for a concert ticket, hoping fans stay for your opening act, but they really came for the headliner.

Cost per mille (CPM) is an advertising metric used to denote the cost an advertiser incurs for every 1,000 impressions, or views, of an advertisement. It is commonly used in online marketing where ads are displayed on websites, social media platforms, or other digital spaces. CPM is a critical metric for brand-focused campaigns aiming to increase visibility, as it allows advertisers to budget effectively and forecast the reach of their ads. By assessing CPM, marketers can compare the cost-efficiency of different advertising platforms and strategies in generating broad audience exposure.