CTR (clickthrough rate)

Imagine you're throwing a party and sending out 100 invites. If 10 people show up, your CTR is 10%. It's the marketing world's way of saying, "Congrats, you sent an email, and 10% of your audience decided it wasn't spam or a meal delivery notification!" It's the ultimate test of whether you're writing content that's more attractive than a cat video.

Clickthrough Rate (CTR) is a key performance metric used in digital marketing to measure the effectiveness of an online advertising campaign, email marketing or website performance. It is calculated by dividing the number of clicks on a specific link or ad by the number of times the advertisement or link is displayed, expressed as a percentage. A higher CTR indicates a high level of engagement from the target audience, suggesting that the content or advertisement is relevant and compelling. By analyzing CTR, marketers can gauge user interest and optimize their strategies for better targeting and engagement, thereby potentially increasing conversion rates and overall return on investment.