Customer relationship management (CRM)

Think of CRM as the digital version of your little black book, but way less scandalous and more organized. It's a system that helps businesses remember your name, what you ordered last summer, and when your birthday is, so they can shower you with ads, I mean, personalized experiences, and convince you they care. It's like having a clingy friend who knows a bit too much about you but, hey, they give decent presents.

Customer Relationship Management (CRM) refers to the strategic approach organizations adopt to manage and analyze their interactions with current and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and support processes. The primary aim of CRM is to improve business relationships, thereby enhancing customer satisfaction and driving sales growth. CRM systems compile data from various communication channels, including a company's website, telephone, email, live chat, and social media, to equip businesses with detailed insights into customer preferences and behavior. This data-driven approach enables personalized marketing strategies and fosters long-term customer loyalty by addressing individual customer needs effectively.