Daily active users (DAU)

Daily active users, or DAU, is basically the popularity contest of the app world. It's like having a daily tally of how many people open your velvet-rope digital nightclub—except your bouncers are blessings in disguise, silently judging whether users are truly engaged or just passing through for the free hors d’oeuvres. High DAU numbers mean your app isn't just another pretty icon collecting digital dust on someone’s home screen.

Daily Active Users (DAU) is a key performance metric used in digital marketing and product management to quantify the number of unique users who engage with a digital product, platform, or service on a daily basis. This metric is crucial for assessing the health, growth, and stickiness of an application, as it provides insights into user engagement and retention. A consistent or growing DAU suggests robust user interest and engagement, while fluctuations or a declining DAU can indicate retention challenges or shifting user preferences. Marketers and product managers analyze DAU in combination with other metrics (such as Monthly Active Users or retention rates) to tailor strategies that improve user experience, engagement, and ultimately drive sustainable growth.