Marketing term definitions
Digital marketing
🎉 THe fun definition:
Digital marketing is like trying to catch a hyperactive squirrel using only a Wi-Fi signal and a catchy hashtag. It's the art of selling stuff online, where you're constantly battling algorithms, attention spans shorter than a goldfish's memory, and an infinite stream of cat videos. The goal is to make people fall in love with your product before they swipe you away like yesterday's meme.
🤓 THe nerdy definition:
Digital marketing refers to the strategic employment of internet-based platforms and technologies to promote products, services, and brands to a targeted audience. This encompasses a wide array of activities, including search engine optimization (SEO), content marketing, social media marketing, email campaigns, and pay-per-click (PPC) advertising. By leveraging digital channels, such as websites, social media, and email, marketers can enhance customer engagement, tailor messaging based on consumer data, and measure the impact with precision through analytics. Digital marketing offers unparalleled reach and scope for personalization, allowing businesses to interact with consumers in real time and foster deeper relationship-building.