Gross rating point (GRP)

Gross Rating Point, or GRP, is the marketing world's way of playing a numbers game with your advertisements. It's like the Billboard Top 100 for how often and widely your ad shoutout's been heard or seen, multiplying reach by frequency. So, when someone brags about a high GRP, imagine them saying, "I'm statistically great at annoying more people, more often!"

Gross Rating Point (GRP) is a key metric used in the advertising industry to assess the impact and reach of a media campaign. It measures the total exposure of an advertisement by summing up the ratings for each media insertion of the campaign. GRP is calculated by multiplying the reach, which is the percentage of the target audience that sees the ad, by the frequency, which is the number of times the ad is seen over a specific period. A higher GRP indicates a wider reach and greater potential brand awareness, thus assisting marketers in evaluating and planning media expenditures to maximize effectiveness.