Guerilla marketing

Imagine slapping a branded sticker on a busy street and watching it trend on social media by lunch. Guerilla marketing is like organizing a flash mob with a marketing twist: it's all about unconventional, low-cost strategies designed to take consumers by surprise, and make them ask, "Who needs a million-dollar ad budget when you have this?" It's marketing's version of parkour—daring, unpredictable, and sure to make an impression.

Guerrilla marketing is a cost-effective marketing strategy that leverages unconventional and innovative tactics to promote a product or service. It focuses on high-impact and often surprise-driven campaigns aimed at eliciting a strong, memorable reaction from the target audience, often in public or urban settings. By employing creativity over substantial financial investment, guerrilla marketing seeks to engage consumers through unexpected encounters that can go viral, thus amplifying its reach and impact. This approach is particularly beneficial for smaller businesses seeking to compete against larger brands with significantly larger marketing budgets.