Limit ad tracking (LAT)

Limit ad tracking is like telling advertisers, "Hey, let's keep our relationship professional. I'm not here for the stalker vibes." When enabled on your device, it’s your subtle way of making sure advertisers don’t follow your every move like a clingy ex on social media. So, you still see ads, but they have no clue what you're really into—you’re the international (wo)man of mystery!

Limit Ad Tracking (LAT) is a feature available on mobile devices that allows users to restrict the use of their personal data for targeted advertising purposes. By enabling LAT, users can prevent advertisers from collecting information related to their app usage patterns and online behavior, thereby reducing the personalization of ads that they encounter across applications and websites. While this does not eliminate ads entirely, it does diminish their relevance as it disables advertisers' ability to create detailed consumer profiles. This privacy-centric approach has been integrated into major mobile operating systems like iOS and Android, reflecting growing consumer demand for increased digital privacy and control over personal data.