Media planning

Media planning is like playing Tetris with ads, where you strategically drop each piece (or ad) into the right media slot to perfectly match your audience's consumption habits. It's the behind-the-scenes wizardry that ensures your next encounter with that shampoo ad (for hair you don't have) is no accident. Essentially, it’s the art of making sure those tiny dollars you spent on adverts don’t vanish into the marketing void faster than socks in a washing machine.

Media planning is a strategic process used by marketers and advertisers to determine the most effective way to distribute and place advertisements across various media channels to reach a target audience. It involves analyzing consumer behavior, market trends, and media consumption patterns to select the appropriate mix of media platforms, such as television, radio, digital, print, and outdoor advertising, that will maximize the impact of the ad campaign. The process includes defining objectives, establishing a budget, selecting media, scheduling, negotiating rates, and evaluating the effectiveness of the chosen media strategy. This careful allocation of resources and messaging helps ensure that the brand’s advertising efforts align with its overall marketing goals and optimize return on investment.