Mediation platform

A mediation platform is like the UN for digital ads: it plays peacekeeper by ensuring various ad networks get along and deliver ads where they're supposed to go. Without it, advertisers would be drowning in a sea of conflicting demands like cats fighting over a laser pointer. It takes the chaos of digital ad haggling and turns it into a streamlined buffet where everyone gets a plate.

A mediation platform in digital marketing functions as an intermediary technology that aggregates multiple ad networks, allowing publishers to optimize their ad inventory management. It works by automatically selecting the best-performing ad networks and ad formats to fill available ad spaces, thereby maximizing revenue potential and minimizing unsold inventory. The platform leverages algorithms and artificial intelligence to determine which demand sources yield the highest effective cost per mille (eCPM), streamlining the decision-making process and ensuring optimum ad placements. This approach offers publishers the ability to access a larger pool of advertisers and enhances strategic control over monetization efforts.