Marketing term definitions

Niche market

🎉 THe fun  definition:

A niche market is like finding that one weird friend who shares your obscure love for 90s sitcom collectibles while everyone else is chasing the latest tech gadgets. In the vast universe of consumers, it’s a small, quirky cluster of people with extremely specific tastes just waiting for you to cater to their special, and sometimes slightly bizarre, desires. It's your golden ticket to becoming the king or queen of a tiny, yet fiercely loyal, fan club!

🤓 THe nerdy  definition:

A niche market refers to a specific, defined segment of a larger market that is characterized by its unique preferences, needs, or identity with certain products or services. By concentrating on a distinct consumer base, companies can tailor their marketing efforts to meet the particular demands of this targeted group, often leading to a differentiated value proposition and potentially higher loyalty rates. Successfully identifying and serving a niche market can result in reduced competition and allows businesses to capitalize on their specialized expertise, although it also necessitates an in-depth understanding of the niche's dynamics and potential limitations regarding its size and growth opportunities.

Stop getting ghosted with expensive, legacy abm tools

Fill the funnel with high intent contacts, not meaningless accounts