Organic install

Imagine your app is like a trendy new donut shop, and an "organic install" is akin to people wandering in off the street because they heard about your divine sprinkles through word-of-mouth or saw an irresistible Instagram post—no bribing needed. It's the marketing equivalent of attracting folks because your app is genuinely the talk of the town, not because you wore a neon sign that screamed, "Free donuts inside... sort of." In a world full of gimmicks, organic installs are your proof that the charm is real.

An organic install refers to the downloading and installation of a mobile application by a user without the influence or direct intervention of paid advertising efforts or promotional activities. This type of install occurs as a result of naturally acquired visibility through app store searches, word-of-mouth referrals, social media shares, or other unpaid avenues. Measuring organic installs is crucial for app developers and marketers as it can indicate the intrinsic popularity and appeal of the app, as well as the effectiveness of its natural reach and organic marketing strategies. Additionally, the cost-effectiveness and long-term sustainability of driving organic installs are often sought after, compared to relying heavily on paid user acquisition strategies.