Owned media

Owned media is like the pair of pajamas in your closet that you actually bought yourself. It includes all the digital properties you own and control, such as your website, social media profiles, and email lists. Unlike borrowing someone else’s megaphone, owned media is your soapbox to shout from, as long and as loudly as you want, without any landlords waiting in the wings to charge rent.

Owned media refers to any communication channels or platforms that are under a brand's direct control and are used to convey messages directly to an audience. Examples include a company’s website, blog, email newsletters, and social media accounts. Unlike paid media, where brands pay to leverage a third-party channel, owned media allows brands to establish and maintain an ongoing relationship with their target audience, capitalizing on content strategy and messaging consistency. This type of media is crucial for building brand identity, enhancing customer loyalty, and reinforcing the overall marketing strategy by driving user engagement and fostering community.