Pay-per-click

Imagine you're running an online lemonade stand, and you pay a kid to yell "lemonade" every time someone walks past. That's pay-per-click (PPC) for you. In the digital world, it's like renting a hype squad—you pay every time someone clicks on your ad, shouting your message to the masses, whether they're truly thirsty or just curious folks passing by.

Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it is a way of buying visits to a site, as opposed to earning those visits organically. PPC ads can appear on search engines, social media platforms, or other websites, and they enable advertisers to target specific keywords, demographics, and geographic locations. Advertisers often use real-time bidding systems to compete for ad placement, and the cost of a click is influenced by factors such as the quality and relevance of the ads and the competitive landscape of the targeted keywords. PPC is a key component of digital marketing strategies due to its ability to drive targeted traffic and measurable ROI in a cost-effective and scalable manner.