Pay per click (PPC)

Pay per Click (PPC) is like feeding coins into a parking meter, except instead of buying time for your car, you're buying attention for your website. Every click is a small cash donation to Google or Bing's already overflowing piggy bank, granting you a temporary VIP pass to the top of search results. Just be sure to watch those clicks; they can empty your wallet faster than you can say "Oops, wrong keyword!"

Pay per click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked, effectively buying visits to their site rather than earning them organically. This model is prevalent in search engine advertising, where advertisers bid for ad placement in a search engine's sponsored links when someone searches on a keyword related to their business offering. PPC campaigns require precise targeting and strategic bidding on keywords to maximize return on investment while effectively balancing cost-per-click (CPC) with desired exposure. The effectiveness of PPC is often measured by metrics such as click-through rates (CTR), conversion rates, and quality scores, which determine ad relevance and cost efficiencies.