Product-led growth (PLG)

Product-led growth (PLG) is the marketing equivalent of letting your product do the talking, or rather, the selling. Instead of bombarding customers with flashy ads and lengthy sales pitches, you hand them a whiz-bang product experience so irresistible that they can’t help but scream “shut up and take my money!" It's kind of like inviting someone over, giving them Wi-Fi, and then expecting them never to leave because they’ve gotten too comfy.

Product-led growth (PLG) is a business strategy wherein the product itself serves as the primary driver of customer acquisition, retention, and expansion. This approach emphasizes delivering a highly valuable and usable product experience, often incorporating features such as freemium models, free trials, or self-service onboarding to encourage adoption. PLG relies on the product's inherent ability to demonstrate value, thereby reducing dependency on traditional sales-led processes. The strategy often involves leveraging user data for iterative enhancements, facilitating viral growth through word-of-mouth and network effects. Ultimately, PLG aligns development, marketing, and customer success functions towards optimizing the user experience to foster organic growth.