Public relations (PR)

Public relations is like the slightly manipulative sibling of marketing who insists they're just "misunderstood." It's all about making a company or individual look like a rockstar in the public's eyes, even if they're actually more like a garage band on a bad day. They spin stories, manage crises, and occasionally throw glitzy parties, all to keep the brand's reputation squeaky clean... or at least moderately polished.

Public relations (PR) is a strategic communication process that organizations employ to build, manage, and sustain a positive image and a strong relationship with the public, including stakeholders, customers, employees, and media. It involves crafting and disseminating messages through various channels to advance the organization's agenda, manage its reputation, and mitigate potential crises. PR strategies typically include media relations, event management, content creation, and social media engagement, aiming to influence public perception and foster trust and goodwill. A well-executed PR campaign aligns with organizational goals, promotes brand awareness, and can effectively amplify marketing efforts by leveraging earned media coverage.