Real-time bidding (RTB)

Real-time bidding is the exhilarating high-speed stock market of the advertising world, where ad spaces get auctioned off faster than you can say "impulse buy!" It's where companies bid against each other in milliseconds to show you ads you didn’t even know you needed, just as you're about to click on yet another cat meme. Welcome to the thrilling world where data-driven decisions happen faster than your morning coffee can cool.

Real-time bidding (RTB) is an automated auction process by which digital advertising inventory is bought and sold on a per-impression basis in real-time. It operates within ad exchanges or supply-side platforms where demand-side platforms engage in instantaneous auctions, enabling advertisers to compete for ad space during the fraction of a second it takes for a webpage to load. RTB allows for highly targeted and efficient ad placements, leveraging data to assess the value of individual impressions based on factors such as user demographics, browsing behavior, and contextual relevance. This method not only optimizes advertising spend but also maximizes ad relevance and engagement, aligning closely with advertiser objectives and audience profiles.