Session

Think of a "session" as that clingy friend who won't leave you alone at a party. It's the period of time when a user, your now best buddy, is actively interacting with your website or app, wandering around like a lost puppy. From the moment they walk in the digital door until they finally take the hint and leave (or just zone out after a period of inactivity), that's your session. Enjoy their company while it lasts!

In marketing, a "session" refers to a group of interactions or activities by a user with a website within a specific period of time. A session starts when a user accesses the website and includes all the actions they take, such as page views, form submissions, and transactions, until they leave the site or remain inactive for a set duration, typically 30 minutes. Sessions are a key metric for understanding user engagement, as they provide insights into user behavior, navigation patterns, and the effectiveness of marketing efforts in driving and retaining traffic on digital platforms. Proper session management and analysis are crucial for enhancing user experience, optimizing website performance, and improving conversion rates.