User stickiness

User stickiness, aka mission impossible for most apps, is all about how well your app or website can cling to users like glitter on a craft project. It measures whether users find your platform so irresistible that they keep coming back instead of running off to the next shiny thing. Think of it as digital Velcro—you're either sticking or just slipping away.

User stickiness is a metric that evaluates how effectively a product or service retains its users over time, reflecting the level of engagement and satisfaction users derive from their interaction with the offering. It is typically measured by key performance indicators such as Daily Active Users (DAU) over Monthly Active Users (MAU), which represents the percentage of active users who return on a daily basis. High user stickiness is indicative of a product that successfully fosters habitual use and long-term customer loyalty, leading to reduced churn rates and enhanced customer lifetime value. This metric is crucial for businesses aiming to cultivate a dedicated user base, as it underscores the importance of consistent value delivery and user experience optimization.