Case Study: From Overwhelmed to Outperforming

How Yofi Transformed GTM with Vector and books 4-6 qualified meetings per week

Joshua Perk

December 24, 2024

7
Minutes

The Challenge

Before using Vector, Yofi faced significant hurdles in its outbound sales efforts. The team struggled with:

  • Visibility Gaps: Limited understanding of who was visiting their website and expressing interest.
  • Inefficiencies in Outreach: Reliance on manual, broad outreach efforts that were time-consuming and lacked precision.
  • Tool Limitations: Existing tools like RB2B and Google Analytics were insufficient, providing only broad account-level data with no actionable insights.

Yofi needed a solution that could provide granular, contact-level insights and help automate their outreach processes to scale effectively.

The Vector Solution

Yofi implemented Vector’s platform to transform its go-to-market strategy. Leveraging Vector’s contact-level intent signals and integrations, Yofi was able to:

  1. Identify Key Contacts: Gain visibility into who specifically was interested, rather than just account-level insights.
  2. Automate Outreach: Build a repeatable and scalable outbound engine using Vector’s precise data.
  3. Drive Meeting Volume: Use Vector’s signals to enable their agency partner to consistently book 4–6 weekly meetings, even in challenging market conditions.

Results

In just six weeks, Yofi achieved significant results:

Why Yofi Chose Vector

  • Contact-Level Precision: Unlike competitors, Vector delivered actionable insights at the individual level, allowing Yofi to target the right people.
  • Scalable and Programmatic: The platform’s automation and ease of integration turned a manual, overwhelming process into a streamlined, efficient system.
  • Proven ROI: Early successes validated Vector’s direct and indirect value, making it a key driver of Yofi’s future growth plans.

Looking Ahead

Yofi plans to deepen its integration with Vector, leveraging additional features to further enhance its GTM strategy. As Yofi scales, Vector will remain at the heart of its efforts to drive revenue growth and capture market share.

Ready?

Contact-based marketing

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