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Marketing terms

300+ definitions of every word you'll ever need to know as a marketer with fun and nerdy descriptions!

A/B test
Above the fold (ATF)
Account-Based Marketing (ABM)
Activation
Active user
Ad exchange
Ad network
Ad rank
Ad server
Ad spend
Ad stacking
Ad tech
AdAttributionKit
Adjust
Advertisement
Advertiser
Advertising agency
Advertising waterfall
Affiliate marketing
Alpha testing
Analytics
Android App Links
Annual contract value (ACV)
App Clip
App Tracking Transparency (ATT)
App store optimization (ASO)
Apple Search Ads (ASA)
Application
Application program interface (API)
Artificial intelligence (AI)
Attribution
Attribution modeling
Attribution window
Audience segmentation
Augmented reality
Average revenue per daily active user (ARPDAU)
Average revenue per user (ARPU)
B2B marketing
Backlink
Below the fold
Benchmarking
Beta testing
Biased attribution
Bots
Bounce rate
Brand equity
Brand loyalty
Brand manager
Brand marketing
Business to business (B2B)
Business to consumer (B2C)
Business to government (B2G)
Buyer persona
COPPA
CTR (clickthrough rate)
Call to action (CTA)
Callback
Campaign optimization
Churn
Churn rate
Click injection
Click spam
Click to install time (CTIT)
Click validation
Click-through rate (CTR)
Coarse conversion value
Cohort
Cold outreach
Competitor analysis
Connected TV (CTV)
Contact-Based Marketing (CBM)
Content management system (CMS)
Content marketing
Content strategy
Conversion
Conversion event
Conversion rate
Conversion rate optimization (CRO)
Conversion tracking
Conversion value
Copy
Cost aggregation
Cost models
Cost of goods sold (COGS)
Cost per acquisition (CPA)
Cost per action (CPA)
Cost per click (CPC)
Cost per install (CPI)
Cost per mille (CPM)
Cost per thousand views (CPM)
Cost per view (CPV)
Creative
Creator
Cross-device tracking
Cross-sell
Crowd anonymity
Customer acquisition
Customer acquisition cost (CAC)
Customer data
Customer data platform (CDP)

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Marketing Glossary

300+ definitions of every word you'll ever need to know as a marketer

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