Average revenue per daily active user (ARPDAU)

Imagine ARPDAU as your daily coffee addiction tracker if you were a business. It's the amount of money you squeeze out of each person using your app every single day. Think of it as your way to gloat about how effectively you're turning users into cash cows one push notification at a time.

Average Revenue Per Daily Active User (ARPDAU) is a key performance metric used primarily in the digital and mobile application industries to evaluate the revenue generated by each active user on a daily basis. This metric is calculated by dividing the total daily revenue of a product or service by the number of active users on that day. ARPDAU provides insights into user engagement and the monetization efficiency of an application, aiding in strategic decision-making regarding pricing, content updates, and user retention initiatives. By closely monitoring ARPDAU, companies can gauge the success of specific marketing campaigns and optimize their revenue strategies to enhance overall profitability.