Transform Anonymous Visitors into High-Converting Leads with Vector + Persana AI

What if you could not only identify who's visiting your website, but also instantly reach out (with content that's personalized for them) right when they’re most interested?

That's exactly what the new Vector + Persana AI integration delivers. By combining Vector's site de-anonymization capabilities with Persana AI's powerful predictive analytics and outreach automation, B2B marketers can now act on buyer intent with precision and speed like never before.

Whether you're leading a marketing team, managing GTM operations, or driving sales initiatives, this collaboration bridges the gap between anonymous website traffic and data-driven, personalized engagement that converts.

Ending the guesswork in B2B marketing

With the combined power of Vector's contact-level identification and Persana AI's intelligent outreach capabilities, B2B marketers finally get what they've been missing: real, actionable insights paired with the ability to act fast.

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"I've never seen this level of granularity before. [Vector] allows me to look at accounts and review ICP job titles' intent vs. a black box of account data."
— Sidney Waterfall, VP of Marketing, OpenBrand

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What this integration unlocks

For Vector users:

• Generate complete decision-maker lists from companies visiting your site
• Enrich contact data automatically with detailed professional information
• Create personalized outreach that resonates with each lead's specific interests
• Automate your outreach process through seamless integration with your existing tools

For Persana AI users:

• Identify high-intent website visitors in real-time
• Connect website behavior to specific individuals at target accounts
• Trigger perfectly-timed outreach based on actual buyer engagement
• Reveal previously invisible prospects

The result? Marketers using this integration are taking the guesswork out of contact-level engagement, reducing sales cycle time by 65%, and increasing conversion rates by 30%.

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"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
—Bryant Lee, CEO, Vaero

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Why this matters

Here's the reality about website traffic today: it's not a question of whether visitors are interested, but knowing exactly who is interested and reaching them at the perfect moment. Generic, account-based intent data and anonymous signals simply don't cut it anymore. Modern B2B marketers need to know exactly who they're dealing with and when to take action.

This integration helps marketers:

• Identify high-intent contacts (real people, not just accounts) at target companies
• Predict and plan the optimal next step to move prospects through the funnel
• Automate and execute personalized outreach when it matters most
• Consolidate the sales and marketing tech stack with seamless integration

Real-world applications

Here's what this powerful combination delivers for your team:

For Marketers: Connect anonymous website visitors to real contacts and launch targeted campaigns based on their intent and lifecycle stage.

For RevOps: Build automated workflows that trigger personalized outreach when high-value contacts from target accounts engage with your content.

For Sales: Focus your time on the warmest leads with detailed insights about which decision-makers are actively researching your solutions.

Getting started is simple

Good news—you don't need a complex setup or months of implementation to start benefiting from this integration. Here's how to get started:

1. Log in to Persana (Growth plan required to enable webhooks)
2. Create a new table and select "Import Data From Webhook" as the template
3. Copy your "Webhook URL"
4. Create a new webhook event in Vector, selecting the desired events to push to Persana
5. Save and launch your integrated outreach

Already a Vector customer? You can now automatically send your de-anonymized website visitor data directly to Persana for immediate enrichment and outreach.

Already using Persana AI? Connect Vector to start identifying the companies and individuals behind your website traffic, giving your outreach campaigns the precision they've been missing.

New to both platforms? Let Vector CEO, Joshua Perk, and Persana AI CEO, Sriya Maram, show you how they work together.