Drip marketing

Drip marketing is like your email inbox's version of Chinese water torture, except instead of water, it's a steady stream of promotional emails. The idea is to gently nudge you with a series of emails or communications, hoping eventually you'll cave and buy that life-changing banana slicer. It's less about flooding you with spam and more like a romantic courtship through a string of persistent digital love notes.

Drip marketing is a communication strategy that involves sending a pre-determined set of messages to prospects or customers over time. These messages, typically delivered via email, are automated and strategically scheduled based on user behavior or time intervals to guide recipients through the sales funnel or keep them engaged with the brand. The objective of drip marketing is to nurture leads by providing them with relevant, personalized content that aligns with their interests and stage in the buyer's journey, thereby increasing the likelihood of conversion and fostering long-term relationships. This approach relies heavily on marketing automation platforms, which allow marketers to efficiently manage and tailor campaigns at scale.