Exit rate

So, exit rate is basically the marketing version of a bad first date. It's the percentage of people who visit a certain page of your website and decide, "Nope, I'm out," fleeing faster than you can say "credit card." If your exit rate is too high, it might be time to break up with that lackluster content and try a little harder to impress.

Exit rate is a metric used in web analytics to measure the percentage of visitors who leave a website from a specific page after visiting it, regardless of where they entered. Unlike the bounce rate, which only considers users who leave the site from the entry page without navigating further, the exit rate examines all exits from a page, making it a crucial indicator of a page's ability to retain or convert users through subsequent engagement. A high exit rate on key pages, such as those leading to conversion paths, could indicate navigation issues, unsatisfactory content, or technical problems that require attention. Understanding exit rates helps marketers optimize website structure and content flows to enhance user experience and improve conversion outcomes.