Monthly active users (MAU)

Imagine your app is hosting a bustling party. Monthly active users, or MAU, are the guests who actually show up, dance on your virtual floor, and sip your digital cocktails at least once a month. They're not the ones who just RSVP'd and forgot about you; they're shaking it like their phone depends on it, keeping the party vibe alive every 30 days.

Monthly Active Users (MAU) is a key performance metric widely used in digital marketing and product management to measure the number of unique users who engage with an application over a 30-day period. This metric serves as a crucial indicator of a platform's user engagement and growth trajectory, enabling companies to assess their app’s market penetration and user retention rates. By analyzing MAU alongside other metrics such as Daily Active Users (DAU), businesses can gain valuable insights into user behavior patterns, thereby informing strategic decisions related to product improvements, marketing campaigns, and user experience enhancements. As a fundamental component of growth analytics, MAU is pivotal in evaluating the effectiveness of customer acquisition and retention strategies over time.