Above the fold (ATF)

"Above the fold" is like the VIP section of a website or newspaper! It's the primo real estate where all the cool, eye-catching stuff sits, just waiting to grab your attention before you've even done the laborious task of scrolling down. In web lingo, it's the area of the page you see without touching that mouse wheel, because let's face it, who has time for scrolling anymore?

"Above the fold" (ATF) is a term originating from the newspaper industry, referring to the upper half of the front page where important headlines and stories are prominently displayed for maximum visibility. In the context of digital marketing and web design, ATF refers to the portion of a webpage that is visible without scrolling. This area is considered prime real estate because it's the first visual interaction a visitor has with a website, influencing their decision to stay or leave. Effective ATF design involves strategically placing key content, calls-to-action, and engaging elements to capture the user's attention and drive engagement.