Get Execs Involved Before Competitors Win by Default

Vector Team

The worst deals are the ones you never even knew about. When high-value prospects are actively researching your competitors, and you’re not in the mix, it’s time to escalate.
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This play alerts your exec or leadership team when key accounts show competitive intent but zero brand engagement, so they can personally reach out and reset the narrative.

The Vector way:

Most teams only loop in execs after a deal’s at risk.

Vector flips that.

We believe execs should get involved when deals are invisible—not just when they’re slipping. This play flags those “ghost evaluations” and routes them straight to a dedicated Slack channel so leadership can step in and build the relationship early.

When to use this play:

Use when:

You want to activate executive outreach before competitors win by default
You see competitive or solution-level signals but no sales or marketing engagement
The contact matches a high-value persona (e.g., VP+, C-suite)
There’s no open opportunity or known touchpoint with your bran

Goal

Drive awareness and attendance for an upcoming event by targeting cold contacts with impression-optimized ads.

Objectives

Warm up net-new, unengaged contacts before the event
Increase attendance from high-fit accounts
Seed early-funnel engagement that can convert post-event
Reduce reliance on expensive or low-conversion channels

Use case

You’re hosting a live event, webinar, or roundtable focused on a key challenge or trend. Your target audience isn’t showing intent, but they’re still a great fit.

Play Type: Top-of-funnel | Event Activation | Contact-Based Ads Estimated Time to Execute: 1–2 hours setup + 2–4 week ad run-up

How it works:

Step 1: Trigger on competitive solution-level intent

In Vector, create a Funnel Vision trigger for:
- Intent Stage: Solution Intent (focused on researching tools and approaches)
- Lifecycle Stage: Unengaged (no sales or marketing engagement

These signals mean the contact is evaluating but not with you.

Step 2: Run an audience estimate

Before launching the alert:
- Use Audience Estimate to gauge how often this scenario is occurring
- Ensure the criteria aren't too broad (e.g., tighten to VP+ titles if needed)

This ensures your exec team gets actionable signals—not noise.

Step 3: Push a Slack alert to exec outreach channel

Use Vector’s Slack integration to post the alert to a dedicated channel (e.g., #exec-outreach-ops).
Sample alert format:
- Competitive activity alert: [Name] at [Account] is engaging with [Competitor] content. No active opp, no sales/marketing touch. Time for executive outreach?

Tip: Include context like title, company size, or last touch (if any) to help execs personalize follow-up.

Wrap Up: Stop losing deals you never saw coming

This play helps you catch stealth competitive evaluations before it’s too late. When high-value execs are researching your competitors but ignoring your brand, Vector flags the activity and alerts your leadership team, so they can step in early, build trust, and shift the conversation.

No more invisible losses. Just smarter signals, faster action, and stronger influence at the top.

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Example H2