Bounce rate

Bounce rate is like throwing a party and having everyone leave after just one awkward hello. It's the percentage of visitors who check out your website only to peace out after a single page, probably because they couldn't find the metaphorical dance floor or the guacamole was out of reach. If you've got a high bounce rate, your site might just be the digital equivalent of small talk at a dentist’s office.

Bounce rate is a critical metric that quantifies the percentage of visitors who navigate away from a website after viewing only a single page. This key performance indicator helps businesses evaluate the initial interest of their audience and the effectiveness of their landing pages. A high bounce rate may indicate issues such as irrelevant content, poor user experience, or long loading times, necessitating further analysis and optimization. It's important to consider the bounce rate in conjunction with other metrics, as its interpretation may vary depending on the nature and objectives of the website.