Cost per view (CPV)

Cost per view (CPV) is the price you pay every time someone watches your ad, even if they’re just daydreaming or trying to hit 'skip' but miss. Imagine throwing a party and charging guests every time someone sneaks a peek at the decorations. It’s like a toll for eyeball real estate, where the meter's running as long as the viewer isn't fast-forwarding or snoozing through your masterpiece.

Cost per view (CPV) is a digital advertising metric used to measure the cost an advertiser incurs every time their video ad is viewed by a user. In the context of platforms like YouTube or social media sites offering video ad placements, CPV entails a billing structure where advertisers only pay when the video is watched for a defined duration or is otherwise engaged with, such as when a user interacts with the video. This model provides a more outcome-oriented evaluation of advertising performance, allowing advertisers to better manage their budgets by ensuring that funds are spent on actual views rather than mere impressions. CPV is particularly useful in gauging the effectiveness of video advertising campaigns, focusing on maximizing audience engagement and enhancing return on investment.