Display advertising

Display advertising is like those annoying pop-ups on your favorite website that you swear you never notice—but somehow know everything about what you've been shopping for. It's a digital billboard that's less about scenic drives and more about hijacking your screen time. Think of it as the internet's version of a surprise party you didn't ask for, complete with banner ads and flashing lights.

Display advertising refers to a form of online advertising where visual ads are placed on websites, social media platforms, or mobile applications to target specific audiences. These ads can encompass a range of formats, including banners, sidebars, interstitials, and rich media ads that may incorporate images, video, audio, or interactive elements. Display advertising leverages sophisticated targeting techniques, such as demographic, geographic, behavioral, and contextual targeting, to deliver relevant messages to potential customers. It plays a crucial role in brand building and awareness by effectively driving traffic and engagement due to its pervasive online presence and visual appeal. Performance can be measured through key metrics such as impressions, click-through rates (CTR), and conversion rates, among others, to refine strategies and optimize ROI.