Target market

Picture a dartboard full of potential customers. The target market is the bullseye where you're desperately hoping your "dart" (a.k.a. product) will hit. These are the people most likely to buy what you’re selling, so you’d better hope your aim is good or you'll be stuck convincing Grandma to test drive your new skateboard brand.

A target market is a specific group of consumers identified as the most likely potential customers for a product or service. This segment is determined through the analysis of various demographic, psychographic, geographic, and behavioral characteristics, enabling marketers to tailor their strategies and offerings to meet the distinct needs and preferences of this group. By focusing on a target market, businesses can optimize their marketing efforts, improve customer engagement, and drive more efficient allocation of resources. Effective target market selection is crucial for achieving competitive advantage and maximizing the return on marketing investments.