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Marketing terms

300+ definitions of every word you'll ever need to know as a marketer with fun and nerdy descriptions!

Temporary attribution
Third-party data
Time of inactivity
Time to value
Touchpoint
Tracker
Tracking parameter
UI designer
UX designer
Uninstalls
Universal linking
Upsell
Urchin tracking module (UTM)
User acceptance testing (UAT)
User acquisition (UA)
User interface (UI)
User journey maps
User stickiness
User-generated content (UGC)
Value metric
Value proposition (value prop)
Video ad serving template (VAST) tag
View-through attribution (VTA)
Virality
Walled garden
Web-to-app script
Willingness to pay
Word of mouth
lockWindow
“Aha” moment

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Marketing Glossary

300+ definitions of every word you'll ever need to know as a marketer

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