Case Study: Precision at Scale - How Design Pickle Supercharged Outbound with Vector

A New Era in Outbound Sales

Design Pickle faced a pivotal moment in its outbound strategy after a major shift in their business development approach. With no existing infrastructure, they needed to build a high-performing outbound automation function from scratch—one that delivered precision targeting, automation, and efficiency at scale.

Traditional intent platforms like 6sense provided broad account-level insights, but lacked the granularity required to connect with the right prospects at the right time. They needed more than just data; they needed actionable intelligence.

Unlocking Targeted Outreach with Vector

By integrating Vector’s contact-level intent signals with Clay’s automation capabilities, Design Pickle built a next-generation outbound engine that transformed their sales pipeline. Here’s how:

✅ Pinpointed Contact-Level Insights – Vector provided detailed visitor intelligence, including LinkedIn profiles, UTM parameters, and keyword metadata, allowing us to target decision-makers with precision.

✅ Segmented, High-Intent Leads – They created hyper-focused segments for pricing page visitors, demo form abandoners, and other high-intent behaviors, ensuring outreach efforts were directed where they mattered most.

✅ AI-Powered Personalization – By leveraging Vector’s keyword data, we crafted dynamic, behavior-driven messaging that aligned perfectly with each prospect's interests.

✅ Automated Lead Prioritization – Vector’s integration with Clay acted as a "sorting machine," enriching and filtering leads by company size, job title, and engagement level—automating what used to be a manual, inefficient process.

Game-Changing Results

The impact was immediate:

📈 Higher Demo Conversions – More qualified prospects moved down the funnel, driving significant and sustained month-over-month increases in demo bookings.

⚡ Faster, Smarter Sales Workflows – By focusing on verified intent signals, their sales team worked more efficiently, spending time on the highest-value opportunities.

💰 Cost Efficiency at Scale – Replacing expensive ABM platforms with Vector’s data-driven automation gave them superior results at a fraction of the cost.

‍Why Vector Stands Out

🔍 Contact-Level Precision – Unlike traditional ABM tools, Vector offers granular, person-level insights, eliminating guesswork.

🔄 Seamless Workflow Integration – Its compatibility with Clay enables a frictionless automation experience, making outbound scalable and repeatable.

🤝 White-Glove Support – Working directly with Vector’s team helped us unlock immediate results and tailor the system to our unique needs.

💡 Cost-Effective, High-Impact – By switching to Vector, we cut costs while achieving higher-quality prospecting outcomes.

What’s Next?

Design Pickle is doubling down on intent-driven outbound in 2025, leveraging Vector’s data to expand personalization, automate further, and accelerate pipeline growth.

"Vector is no longer just a tool—it’s the foundation of our outbound strategy. And we’re just getting started."
— Bill Rose, Head of Outbound Automation, Design Pickle